MEDIA RELATIONS
Definition
Press relations (or PR for short) are an essential part of any company's communication and marketing strategy. They enable an individual, a company, a brand or a product, an international organization or an NGO to promote its image, its activity, its news or to explain a delicate phase (crisis communication) to the media, bloggers and influencers, and consequently to the general public.
This media coverage, which the company may want on a permanent or one-off basis, will enable the company to reinforce its image, its reputation, its CSR, the excellence of its products and services, the value of its brand, its history, that of its managers... or to publicize any element that the company wishes to highlight.
Activating a press relations policy within a company has very positive consequences for its long-term survival. Press relations drastically increase the visibility and reputation of the company, which is put in front of a much wider and more varied public, often previously unaware of the company's existence.
In addition, thanks to press relations, the company strengthens its credibility and brand image with its customers, partners and consumers. Finally, as a result of the above, the company will increase its turnover, boost sales of its products or services and gain significant competitive advantage.
One last point: our profession as press officers is governed by the Athens Code, drawn up in 1965 by the International Public Relations Association (IPRA) and amended in 1968 and 2009.
How do we work?
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Our domains
EA Pro Nantes Press Relations works mainly in the tourism (destination, golf, crafts), hotel and wellness sectors. We also have many years' experience of working with governments, international organisations and NGOs on PR initiatives relating to advocacy or international or regional events.
Our media territories
We cover North and West Africa, the Middle East (UAE, Oman, Bahrain, Kuwait, Saudi Arabia and Qatar), Quebec and French-speaking Europe. Our constantly updated press databases cover the main media (TV, radio, print and web press + influencers) in each of the countries making up these territories in our areas of activity. Thanks to the international career of the firm's founder, our very close relations with the media in these territories are very useful and appreciated by our clients.
Our services
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Designing, writing and producing all your press tools: press invitations, press kits, press releases, presentations, speeches, etc.
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Organisation of press trips or visits
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Press presentations of products and services
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Operations and actions with bloggers and influencers
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Interviews (preparation, media coaching, assistance, debriefing)
How do we work
To find out more about our services and receive your brief, we look forward to receiving your call or email.
In order to tailor our services precisely to your needs and budgets, we only work with clients on the basis of a clear, detailed quote, which we submit to you for approval. Once we have received your agreement by email, we draw up a press relations contract, signed by both parties and accompanied by a 50% deposit. The balance is payable at the end of the assignment.