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Press trip: when a destination becomes a story
In the tourism industry, a press trip is never just a simple trip. When well-prepared, well-organised and fully understood by all partners, it becomes a powerful tool for discovery, promotion and raising a destination’s profile.

Eric ALAUZEN
May 15 min read


A story spanning two thousand years is told by the waters of Korbous in Tunisia
For over two millennia, Korbous, Tunisia, has captivated visitors with its magical hot springs, beautiful coastline and unique history. From Carthage to the present day, it has welcomed rulers, travellers and spa guests seeking wellness and inspiration. This is the story of a rare destination that combines history and renewal.

Eric ALAUZEN
Aug 10, 20255 min read
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