We're delighted to present a new series of articles on tourism and hotel success stories in our region, Brittany and the Pays de la Loire.
We begin with the Brit Hotel chain, a network of independent French hotels, close to its customers and offering a range of 2 (Essential), 3 (Comfort) and 4-star (Privilege) hotels throughout France. In all, 180 hotels are part of a network run by Brit Hotel Développement.
A success story that began in 1992
It's the story of a family business... the Breton company Couédic Madoré, (Jean Madoré, Bernard Couédic who died in September 2024 and Robert Le Meaux), based in Plémet in the Côtes d'Armor, a metalworking company specialising in equipment for abattoirs and boning units as well as meat cutting, which created the Brit Hotel brand in 1993.
The saga began in January 1992, when Jean Madoré bought his first hotel, the Villeneuve, in Saint Grégoire, in the Ile et Vilaine region. In July 1993, with the purchase of a second hotel in Rennes, it became the Brit Hotel Villeneuve.
In January 2001, already with 11 hotels (including 5 independents), the management company, Brit Hotel Développement, was set up with the aim of developing a hotel network. By the end of 2009, the chain already had more than 50 hotels, 40% of which are in Brittany.
In 2012, the group affirmed that it wanted the best for its customers and launched its Local Producers brand, to guarantee its customers fresh, quality produce for their meals and breakfasts.
In 2015, the logo was changed and modernised, and by 2019, the network had grown to 150 hotels (all categories included) with sales of €12 million, ranking it eighth among French hotel groups. By 2018, an app had been created, available on IOS and Android, as well as a new website.
In 2022, the new Oli loyalty programme was launched. By 2024, the network will have 8,100 rooms in 35 2-star hotels, 128 3-star hotels and 10 4-star hotels.
Brit Hotel values
Brit Hotel hotels are run by independent hoteliers committed to the brand's values, with an average capacity of 50 rooms. The brand targets business and leisure travellers, as well as groups.
Each hotel in the group has its own unique character, with traditional, high-quality catering. Far from chain hotels, where establishments are often copied and pasted, Brit Hotel hotels are different from one another, so as to remain original and make them a real force to be reckoned with.
The hotels in the Brit Hotel network want to be an integral part of their town and region, with a slogan that highlights their sense of welcome: Smile, it's a Brit Hotel!
In 2024, Brit Hotel was ranked seventh among French hotel chains. Brit Hotel is renowned for its many promotions: for example, in 2025, breakfast can be offered free of charge, and there are also promotions for Easter.
Christophe Madoré (pictured) is Chairman of the Brit Hotel Group.
Guy Gérault is Managing Director of Brit Hotel Développement.
Brit Hotel, a regional success story
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