In 2024, the company created a distinction for the hotel industry equivalent to stars: the Clefs MICHELIN (One, Two or Three Clefs), awarded after anonymous stays by the Guide's teams, to reward ‘exceptional hospitality experiences’.

Africa's multi-faceted hotel industry is in the midst of a major transformation. The cultural diversity, economic dynamism and growth of the tourism sector provide unique opportunities for the hotel industry. Yet it is often a sector that suffers from challenges related to infrastructure, staff training and sustainability...