Long focused on seaside resorts, Tunisia's tourism offering is diversifying with the discreet but promising growth of guest houses and rural lodgings, not to mention campsites and motels. Driven by new regulations currently being introduced, this alternative form of tourism is based on authenticity, personalised service and local heritage. A way forward for a more human and sustainable form of tourism!

Founded in Brest in the early 1990s, the B&B Hotels chain has risen in just a few decades to become one of the leaders in budget hotels in Europe. With its strong Breton roots and a simple, accessible and profitable business model, it is now a major French entrepreneurial success story.